In-House vs Agency for Meta Ads
Build an in-house paid social team or hire a Meta ads agency? Costs, speed, and creative volume compared.
Verdict
In-house at $50K+/mo ad spend with strong creative lead. Agency below that or when you need speed + benchmarks.
Creative velocity
Agencies ship more variants weekly — critical for Meta's creative-led algorithm.
Cost structure
In-house: salaries + tools. Agency: management fee + clear deliverables.
FAQ
Hybrid model?
Common: in-house strategist + agency creative/production.
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