Google Ads vs Meta Ads for D2C Ecommerce
Google Ads vs Meta for Shopify: capture vs create demand, ROAS expectations, and budget split by growth stage.
Verdict
Use Meta to scale demand creation; Google Shopping and brand search to capture intent. Mature brands run both.
Intent vs interruption
Google captures people searching; Meta introduces products to cold audiences.
Margin & AOV
High-AOV considered purchases often lean Google; impulse/beauty leans Meta.
FAQ
Which first for new stores?
Meta for launch velocity; add Google once you have conversion data.
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