Fashion D2C (UAE) · United Arab Emirates
UAE Fashion Brand: 3.1x → 5.4x ROAS in 60 Days
Meta Ads restructure + UGC creative system for a UAE fashion D2C brand — ROAS scaled from 3.1x to 5.4x while increasing spend 40%.
3.1x → 5.4x
ROAS
+40%
Ad spend scale
24
Creative variants / month
60 days
Timeline
Challenge
Account structure had audience overlap, fatigued static creatives, and weak retargeting sequences. iOS attribution gaps made scaling decisions guesswork.
Solution
We implemented CAPI, consolidated campaigns into a testing + scaling structure, launched UGC hook tests (5 hooks per concept), and built objection-led retargeting ads tied to PDP FAQs.
Results
- Blended ROAS improved from 3.1x to 5.4x at 40% higher spend.
- Cost per purchase down 26% on prospecting; retargeting ROAS exceeded 8x.
- MER reporting aligned with Shopify revenue for confident budget increases.
Services: Performance Marketing · Content Creation · Website Development (PDP CRO)
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