D2C Beauty Brand (Pakistan) · Pakistan
Beauty Brand Pakistan: 38 → 71 Mobile Speed & +22% Conversion
How Virexo Media removed app bloat and optimized a Pakistan beauty Shopify store — speed score up 33 points and conversion up 22% in 14 days.
38 → 71
Mobile PageSpeed
+22%
Conversion rate lift
11
Apps removed
14 days
Timeline
Challenge
The store had 27 Shopify apps, overlapping review widgets, and theme code leftovers from uninstalled apps. Mobile speed was 38, bounce rate on PDPs exceeded 65%, and Meta ads CPAs were rising despite stable creative.
Solution
We ran a full app graveyard audit, removed 11 redundant apps, cleaned theme liquid, compressed hero images, deferred non-critical JS, and simplified the PDP layout to one primary CTA above the fold.
Results
- Mobile PageSpeed improved from 38 to 71 without changing offers or ad spend.
- Add-to-cart rate increased 18%; overall conversion +22% within two weeks.
- Meta CPA dropped 14% from improved landing experience (same creatives).
Services: Website Development · CRO · Performance Marketing support
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